Product Marketing Manager – Attorney
| Company | Disco |
|---|---|
| Location | New York, NY, USA |
| Salary | $110000 – $140000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior, Expert or higher |
Requirements
- 3+ years of experience in the legal industry or 8+ years of experience in product marketing, with a focus on legal technology.
- Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable go-to-market plans.
- Excellent communication and leadership skills, with the ability to influence and collaborate with cross-functional teams.
Responsibilities
- Develops and refines clear and impactful messaging and positioning that resonates with target audiences and effectively communicates the value of our products.
- Leads the development and execution of comprehensive go-to-market plans for new product launches and feature updates, ensuring alignment with product management, sales, and marketing teams.
- Oversees the creation of integrated marketing campaigns that drive product awareness, demand generation, and customer engagement across various channels.
- Collaborates with the sales team to create sales enablement tools, sales collateral, and training materials to equip them with the knowledge and resources needed to effectively sell our products.
- Conducts market research, competitive analysis, and customer research to identify market trends, customer needs, and opportunities for product differentiation.
Preferred Qualifications
- Experience with litigation and ediscovery
- Experience in SaaS or enterprise software product marketing.