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Product Marketing Manager – Credit & Commerce
| Company | Block |
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| Location | Oakland, CA, USA |
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| Salary | $149400 – $270000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8-10+ years in consumer product marketing, with focus on credit and commerce
- Deep understanding of credit products, including: APR and lending pricing structures, Credit marketing and impact of user eligibility, Affiliate networks and commerce platforms
- Experience shaping responsible lending strategies
- Demonstrated ability to understand and advocate for user financial needs
- Experience using data to identify credit product opportunities
- Deep knowledge of credit industry trends and regulatory landscape
- Strong understanding of user financial behavior and decision-making
- Proven ability to measure and optimize credit product adoption
- Excellence in communicating complex financial products simply
- Experience presenting to and influencing senior leadership
Responsibilities
- Partner with Product to align understanding of product roadmaps and develop marketing roadmaps
- Develop product positioning and messaging for credit and commerce offerings
- Develop quarterly and annual plans and set strategic OKRs aligned with marketing and Cash App goals
- Build strategies to more effectively drive shopping behaviors across Cash App Afterpay
- Gain buy-in from Product, Customer Insights, and Brand Strategy teams on positioning
- Drive growth of key Credit and Commerce products among a highly segmented audience with distinct needs
- Develop continuing strategies to manage brand convergence of Cash App and Afterpay, leveraging data and user insights to inform recommendations
- Manage campaign development and creative output with Cash App Creative team
- Lead campaign recaps and effectiveness measurement
- Partner with Brand Strategy on creative brief development
- Present go-to-market strategies and results to senior leadership
- Influence decision-making across product and business teams, including product construct
- Collaborate with Customer Insights, Data Science, and Finance to define success metrics
- Monitor and optimize performance of credit and commerce products across channels
- Lead comprehensive campaign recaps highlighting performance and learnings
- Use insights to inform future product positioning and marketing strategies
- Identify opportunities to optimize user adoption and engagement of credit offerings
Preferred Qualifications
No preferred qualifications provided.
