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Product Marketing Manager – Industry
| Company | Plaid |
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| Location | New York, NY, USA |
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| Salary | $147600 – $219600 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
- Outstanding written communication skills – comfortable developing marketing and sales content that resonates with lenders
- Desire to engage deeply with cross-functional partners across Revenue, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value
- Strong presence and verbal communicator
Responsibilities
- Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach, buyer and executive messaging, foundational sales materials and supported programs, competitive intelligence, and an integrated marketing strategy.
- Create programs and content that speaks to our priority audiences and verticals: gaming, mortgage, et al.
- Lead the messaging and positioning for our priority industry verticals – creating the narrative and pitch across Plaid’s external assets including .com, sales pitch, 1-pagers, events, webinars, etc.
- You will work closely with cross functional leaders across Revenue, Product, and Marketing (paid, customer, lifecycle, web) to meet business goals.
- You will partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities.
- Partner with Comms to lead analyst relations programs, including working directly with analysts on briefings, inquiries, and key projects.
- Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals.
- Develop an approach for pricing and monetization for enterprise.
Preferred Qualifications
No preferred qualifications provided.
