Product Marketing Manager – Partnerships
| Company | Tines |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of relevant experience with at least 3 years of recent experience as a Product Marketing Manager. Roles prior to product marketing could include marketing, product management, or partnerships.
- Experience working in a B2B hypergrowth software company with a highly technical product
- Outstanding written and verbal communication skills
- Experience bringing partnerships to market (identifying use cases, designing offerings, implementing programs)
- Proven ability to foster strong cross-functional relationships
- Thrive in a fast-paced, high energy environment
Responsibilities
- Market research. Develop a deep understanding of our partner ecosystem and where opportunities for development lie.
- Joint value propositions. Work with our partner development managers to build a clear, differentiated joint value proposition with our partners.
- Enable partners. Work with and supporting our partner enablement team to ensure our partners are current on our offering, joint value, and where we fit within the broader market landscape. This involves traditional enablement support such as reviewing materials, advising on new materials needed, and creating assets as needed.
- Enable the team. Work with partner development managers to equip and enable the team on our partner value propositions and storytelling.
- Content and collateral. Develop content (slide decks, marchitecture diagrams, technical overviews) to support our partner program and identify co-marketing opportunities with the partner marketing manager; for example flyers, webinars, videos, decks, etc.
- Product launches. Support our platform product marketer by bringing the partner voice into our product launch process.
- Ecosystem development. Collaborate cross-functionally to scale Tines’ partner ecosystem by commercializing technical integrations, supporting partner enablement, and co-marketing.
Preferred Qualifications
- We don’t expect you to have all these things (but the more the merrier!)