Product Marketing Manager – Payments
| Company | IDEXX |
|---|---|
| Location | Portland, ME, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 7+ years of experience in product marketing, ideally in SaaS organizations.
- Bachelor’s Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.); or an equivalent combination of education and work experience.
- Extensive experience in positioning and messaging, leading product launches, and creating content and collateral.
- Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
- A willingness to roll up your sleeves and switch between strategy and tactical execution.
- Self-starter with ability to manage a variety of large programs and deliverables at once.
Responsibilities
- Develop differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights.
- Be the expert on our customers and the competitive market, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics.
- Support our sales channels by delivering clear and concise sales enablement tools & collateral (sell sheets, product toolkits, battle cards, etc.), providing insight & direction on what customers’ needs are.
- Ownership of entire go-to-market process for Payment’s products, crafting clear & measurable GTM strategies, goals, and KPI’s.
- Support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions.
- Deliver a predictable calendar of product content, including articles, case studies, blog posts, webinars that can be developed in partnership with content teams to deliver to sales and demand gen.
- Map, measure, analyze and optimize the product’s buyer’s journey to provide an exceptional experience for our customers and augment key areas of sale enablement and training.
- Inspire and connect with cross-functional teams, both inside the software organization and across IDEXX.
Preferred Qualifications
- Experience in financial services, payments, credit cards or related industries is preferred.
- Appetite for a fast-moving collaborative environment.
- Love of animals helps but is not required.