Product Marketing Manager - Real User Monitoring - Rum

Product Marketing Manager – Real User Monitoring – Rum

2-3 years of experience as a Product Marketer or Product Manager working on a product targeted towards frontend or mobile developers or product managers.
A strong presenter and storyteller with an ability to command an audience.
Intellectually curious with a BS in a STEM field or Marketing.
Passionate about SaaS with an understanding of cloud computing, DevOps and product-led growth strategy.
Exceptional in writing skills with demonstrable prior experience in developing product messaging.

Develop clear, compelling product positioning and messaging that articulates the unique value of our digital experience solutions.
Create engaging content such as product briefs, case studies, blog posts, and presentations.
Establish key performance indicators (KPIs) for product marketing initiatives and track performance against goals.
Define and execute go-to-market plans, including launch strategies, sales enablement materials, and demand generation programs.
Use data-driven insights to iterate on marketing programs, optimize content, and refine messaging strategies.
Work closely with product management and engineering to ensure alignment on roadmap, feature releases, and product enhancements.
Equip the sales and customer success teams with the necessary tools, training, and collateral to drive adoption and revenue growth.
Develop competitive battle cards and objection-handling guides to support customer conversations.
Partner with demand gen to develop targeted campaigns that drive awareness and engagement for the digital experience solutions.
Liaise with customer success teams to gather feedback and continuously refine product messaging based on real-world usage and customer insights.

No preferred qualifications provided.