Product Marketing Manager – Resellers

Product Marketing Manager – Resellers

Requirements

• 8+ years of experience in B2B SaaS product marketing, preferably in channel marketing.
• Proven success in developing and executing channel partner enablement programs.
• Strong ability to craft messaging and positioning tailored for channel partners.
• Experience creating and optimizing GTM strategies for channel or partner sales models.
• Excellent presentation and training skills, with the ability to communicate complex topics clearly.
• Strong cross-functional collaboration skills, working with Sales, Product, and Marketing teams.
• Data-driven mindset, with experience tracking partner performance metrics and program effectiveness.

Responsibilities

• Define and execute the GTM strategy for channel sales, aligning with overall company goals.
• Develop regional and market-specific channel strategies, tailoring messaging and enablement approaches.
• Partner with Demand Generation and Channel Marketing to launch marketing campaigns that support partner pipeline growth and revenue generation.
• Craft clear, differentiated messaging and value propositions that empower resellers to effectively position Yext’s solutions.
• Develop competitive positioning frameworks that help resellers differentiate against alternative solutions.
• Ensure brand consistency across all reseller-facing marketing materials, co-branded content, and sales presentations.
• Build and optimize co-branded marketing assets, campaign templates, and lead generation toolkits to help channel partners accelerate pipeline growth.
• Develop and manage a partner portal or Partner Relationship Management (PRM) system for self-service access to marketing and sales enablement resources.
• Partner with channel marketing teams to create lead generation strategies and demand-generation campaigns that support partner success.
• Develop and execute a channel partner enablement strategy to drive sales and customer success.
• Create and maintain a channel partner playbook, including positioning, objection handling, and competitive insights.
• Design and deliver training sessions, webinars, and workshops to educate channel partners on product positioning, sales strategies, and best practices.
• Collaborate with Sales and Partner Success teams to enhance partner onboarding and ongoing support programs.
• Conduct competitive analysis to provide channel partners with insights that improve positioning and sales effectiveness.
• Develop partner-facing competitive intelligence, battlecards, comparison guides, and training materials.
• Monitor market trends, customer needs, and competitor strategies to inform channel GTM strategy.
• Define and track KPIs related to channel partner engagement, sales success, and enablement adoption.
• Use data-driven insights to optimize partner support programs, marketing assets, and GTM initiatives.
• Gather ongoing partner feedback and work with Partner Success and Sales teams to refine partner strategies.
• Work closely with Sales, Product, and Customer Success teams to ensure channel partner needs are integrated into GTM strategies and product roadmaps.
• Partner with Finance and Sales Ops to establish pricing, discounting, and incentive structures for channel partners.
• Advocate for channel partner feedback and insights in internal discussions around product development, marketing strategy, and sales operations.

Preferred Qualifications

• Experience in co-branded marketing programs or partner marketing automation.
• Knowledge of competitive landscapes within the channel partner ecosystem.