Program Director

Program Director

Requirements

• Minimum of 7-10 years’ experience working directly with clients in digital marketing
• 3-5+ years working in the automotive industry with some time in automotive digital marketing companies preferred
• General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
• Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
• Engaging personality with the ability to connect with a diverse range of people
• Self-starter with ability to manage multiple projects
• Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
• Ability to deliver instructions in a clear and concise manner; providing the proper materials and documentation when necessary
• Excellent verbal and written communication skills and confident with group presentations
• Superior analytical and organizational skills and demonstrated ability to pay attention to details
• OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership

Responsibilities

• Lead the overall digital Dealer program to execute and achieve stated business objectives and ensure success with the OEM and their Dealers
• Work directly with the OEM dedicated personnel onsite monthly and as needed to deliver day-to-day operational elements of program
• Assess client needs and determine best solution to exceed the client’s expectations
• Oversee a team of digital solution managers and provide direction to cross-functional teams including: Dealer Digital Consultants, marketing/training and technology managers
• Development and deliver presentations for clients regarding program status and results
• Manage the relationships with our valued vendors (website, digital advertising, chat, trade-in, etc.)
• Review all deliverables prepared by team before passing to client, as this position owns the client relationship and is the face of the program to the OEM
• Work with program managers to deliver business requirements and project plans as appropriate to meet changing client needs and requirements
• Manage project and program level financials to ensure program financial targets are achieved
• Work closely with the internal delivery teams to ensure alignment in all communications, risks, issues and dependencies
• Ensure project estimates, schedule and terms of SOW are being adhered to
• Effectively communicate relevant program level information to stakeholders
• Resolve and/or escalate issues in a timely and professional manner
• Maintain an ongoing, clear and reasonable vision of ‘next steps’ and the ‘big picture’ with the client and own the program overview
• Approximately 10% travel required

Preferred Qualifications

• 3-5+ years working in the automotive industry with some time in automotive digital marketing companies preferred