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Program Lead – Sponsored Events
| Company | AssetMark |
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| Location | Concord, CA, USA |
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| Salary | $100000 – $130000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Strong understanding of trade show logistics, sponsorship management, and event marketing
- Ability to manage multiple projects, meet deadlines, and navigate fast-paced environments
- Exceptional relationship-building skills with internal stakeholders, sponsors, and vendors
- Strong written and verbal communication skills; experience in PowerPoint and Excel preferred
- Highly detail-oriented with a problem-solving mindset
- Working knowledge of campaign functions in SalesForce.com is preferred
- Proficiency in event technology, including CRM platforms, event apps, and sponsorship tracking tools, is preferred
Responsibilities
- Develop and execute strategic plans for AssetMark’s presence at sponsored third-party events, ensuring alignment with brand and business goals
- Manage end-to-end trade show participation, including booth design, exhibitor logistics, sponsorship activations, and attendee engagement
- Optimize exhibit spaces for maximum brand visibility and lead generation
- Coordinate all logistics, including venue contracts, shipping, setup, teardown, and vendor management
- Partner with sales, marketing, and leadership to develop strategies that drive advisor engagement and business development opportunities at these events
- Analyze event performance, collect stakeholder feedback, and provide post-event reports to measure success and optimize future participation
- Lead sponsorship outreach efforts for AssetMark-hosted events, managing relationships with sponsors to secure participation and maximize engagement
- Oversee the creation of sponsorship prospectuses and pitch materials in collaboration with marketing and sales teams
- Act as the primary liaison for sponsors, ensuring contractual obligations are met, including branding, on-site activations, and speaking opportunities
- Manage the sponsorship fulfillment process, ensuring seamless communication, deliverable execution, and post-event reporting
- Collaborate with internal teams to ensure sponsored elements within AssetMark events are well-integrated and deliver value to both sponsors and attendees
- Partner with marketing, creative, and finance teams to develop event strategies, budgets, and execution plans
- Maintain vendor relationships, including exhibit design firms, event technology providers, and logistics partners
- Ensure seamless integration of pre-event, during-event, and post-event marketing efforts to maximize impact
- Track sponsorship and event ROI metrics, reporting key insights to leadership
- Identify and implement efficiencies to enhance AssetMark’s event and sponsorship strategy
Preferred Qualifications
- 5+ years of experience in event management, sponsorship marketing, or trade show planning
- BA degree in marketing, business, or a related field, or equivalent work experience
