Program Leader – Marketing & Sales Enablement

Program Leader – Marketing & Sales Enablement

Requirements

• 5+ years of experience in Program Management (B2B marketing, Sales Enablement and or relatable field)
• Experience in digital marketing, social media strategy, and or SEO(search engine optimization) / SEM(search engine marketing)
• Bachelor’s degree

Responsibilities

• Plan, develop, and execute integrated marketing campaigns across digital, social media, email, and events to drive awareness, lead generation, and engagement.
• Oversee marketing initiatives from concept through execution across various channels, including digital, social, email, events, and more.
• Create detailed project timelines, track progress, and ensure campaigns meet deadlines and are delivered on budget.
• Develop content strategies that align with business objectives and target audience needs.
• Drive the creation and delivery of high-quality content for various formats such as blog posts, social media updates, case studies, white papers, webinars, and email campaigns.
• Work closely with the sales, product, and customer success teams to ensure alignment on messaging, lead generation efforts, and go-to-market strategies.
• Act as the primary point of contact for all marketing-related initiatives, coordinating efforts across different departments to ensure smooth project execution and alignment on business objectives.
• Manage and optimize digital marketing efforts, including SEO and social media.
• Develop social media strategies that build brand awareness and engage the AI/ML and tech communities.
• Analyze performance metrics to continually optimize campaigns and tactics.
• Coordinate and manage online and offline events, such as webinars, industry conferences, AI meetups, and user groups, to engage potential customers and promote Uber’s capabilities.
• Ensure post-event follow-ups and lead nurturing to convert engagement into opportunities.
• Handle all event logistics, from planning and speaker coordination to attendee engagement and post-event follow-up to ensure lead nurturing.
• Design targeted strategies to identify and convert key accounts into qualified leads, guiding them through the funnel.
• Collaborate with the sales team to develop personalized nurturing programs that engage high-value accounts, progressively moving them closer to becoming customers.
• Measure and analyze campaign performance, website traffic, and customer engagement to track ROI and adjust strategies accordingly.
• Provide regular reporting to senior leadership on campaign performance and business impact.
• Research and understand customer pain points, industry trends, and competitor activities to inform marketing strategies and tactics.
• Work with the sales team to capture insights from prospects and customers to continuously refine messaging and strategies.

Preferred Qualifications

• 6+ years of experience in B2B AI / Tech marketing
• Experience managing end-to-end marketing campaigns and cross-functional teams is a must
• Strong project management and organizational skills with the ability to juggle multiple campaigns simultaneously.
• Strong writing and communication skills to develop content for various channels and collaborate with stakeholders
• Experience in Data Labeling / Annotation
• Proficient in marketing automation tools, CRM systems, and analytics platforms
• Familiarity with AI/ML, data science, and technology industries is a plus
• Master’s degree in Marketing, Business, or a related field