Programmatic Marketing Manager

Bachelor’s degree.
5+ years of relevant marketing experience.
Proven experience executing and optimizing digital advertising campaigns across variety auction-based programmatic DSPs (e.g., Google Ads, DV360, Yahoo! DSP, Bing Ads) and direct publisher partnerships.
Experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, etc.).
Very comfortable working in Excel, working knowledge of Tableau.
Strong analytical, interpersonal, communication and presentation skills.
Self-motivated team player, with experimental mindset, able to execute effectively, communicate on new ideas and see projects through start to finish.
Hard-working, creative, detailed oriented and eager to learn and expand knowledge of online direct marketing and relevant emerging technologies.
Basic knowledge on marketing pixels and API integrations.

Manages daily media campaign spend, optimizes auction bid strategies, and oversees P&L across various platforms and publishers to achieve marketing objectives focused on online lead generation.
Drives campaign success through ongoing performance optimization and new strategic campaign launches, leveraging relevant audience segments, geo-targeting, dayparting, and publisher diversification.
Optimizes consumer conversion funnels through creative and landing page testing. Collaborates closely with the creative and growth marketing team to achieve these goals.
Works proactively and independently to develop roadmaps to achieve company goals within channel budgets.
Generates and analyzes performance reports to help drive strategic decisions. Communicates insights and action plans to the marketing and product teams.
Analyzes large data sets to uncover trends, patterns, and form hypotheses. Iterates on these hypotheses to develop and implement new tests and optimizations.
Leads the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new partnerships.
Collaborates closely with partners to brainstorm new opportunities, secure appropriate support, and stay informed about product releases, new features, and inventory opportunities.
Researches and acts on insights gained from the competitive landscape.