Programmatic Media Buyer
| Company | Townsquare Media |
|---|---|
| Location | Charlotte, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- 4-year college degree or comparable work experience required
- 2+ years of experience in programmatic media
- Extensive experience buying media through various DSPs
- Advanced Excel skills
- Exceptional Communicator with experience leading interdepartmental projects
- Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
Responsibilities
- Perform hands-on analyses of programmatic (Display, Video, CTV, Native, etc) campaigns
- Implement and optimize programmatic campaigns to successfully execute the defined strategy and achieve business results
- Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations to continuously improve pacing, margin, and performance
- Provide insights and feedback on media buying platforms to improve functionality
- Assist in the development of internal training curriculum as it relates to programmatic principles, methodologies, and tools
Preferred Qualifications
-
No preferred qualifications provided.