Programmatic Product Manager – CVS Media Exchange – CMX
Company | CVS Health |
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Location | Boston, MA, USA, Smithfield, RI, USA, Chicago, IL, USA, Needham, MA, USA, Ambler, PA, USA, Hartford, CT, USA, New York, NY, USA |
Salary | $66330 – $159120 |
Type | Full-Time |
Degrees | |
Experience Level | Senior |
Requirements
- 5+ years in product management, with a focus on digital advertising, programmatic offsite, and AdTech
- 5+ years of technical proficiency: Familiarity with AdTech stack components, DSPs, SSPs, programmatic buying, and media measurement.
- 5+ years of Analytical Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making. Experience in handling large data sets to drive product insights and improvements.
Responsibilities
- Own and drive the development, execution, and continuous optimization of programmatic offsite advertising products.
- Work closely with cross-functional teams—including engineering, creative, sales, and data science—to bring new products to market and ensure our offsite ads perform to the highest standards in relevance, effectiveness, and scalability.
Preferred Qualifications
- Agility & Self-Starter: Demonstrated ability to adapt swiftly to evolving priorities and challenges. Proactive in identifying and driving projects forward independently within a fast-paced environment.
- Cross-Functional Leadership: Demonstrated ability to work collaboratively across departments, resolve complex conflicts, and lead cross-functional projects. Excellent communication skills, with the ability to translate complex technical concepts for business audiences.
- Customer Focus: Passionate about understanding user behavior, advertiser needs, and trends in digital advertising to deliver a product that meets both client and consumer expectations.
- Experience with analytics tools and A/B testing methodologies is highly desirable.