Project Manager – B2B Marketing & Event Audience

Project Manager – B2B Marketing & Event Audience

Requirements

• 8+ years in project management with a team of multidisciplinary designers in a high-paced creative marketing and/or event-driven environment
• Marketing (B2B & B2C), advertising, events, and media industry experience preferred
• Adept at understanding stakeholder/business needs and ability to deliver projects on brief, budget, and time
• Deep understanding of multi-channel marketing project management, direct response marketing strategies, and brand campaign development
• Exceptional attention to detail, communication skills, ability to optimize and flex when needed, and demonstrates both a strategic and tactical approach to creative project management
• Strong problem-solving mindset with a proactive, collaborative approach
• Technical skills: Project management software such as AirTable, G Suite; knowledge of design applications such as Adobe Creative Suite, Sketch, Figma, Photoshop, Indesign, Illustrator, and After-effects

Responsibilities

• Oversee project management for all events resulting in revenue generation & audience development and growth. Collaborate closely with Event Operations & Production, Programming & Editorial, Creative Directors & Designers, Brand Marketing & Sales, Tech team, Finance, Procurement, and Legal departments.
• Manage the execution of multi-channel creative marketing assets for Events, including but not limited to: event attendee invites, site ads, video sizzles, website refreshes, ticketing promotions, paid and organic social campaigns, CRM/partner/subscriber email comms.
• Develop the process and proactively project manage all facets of B2B Marketing, including but not limited to: advertising website, newsletter, and social handles. Help partner with the B2B marketing, brand marketing, brand strategy, sales team, and comms team on other industry activations and awards and develop a comprehensive project roadmap, outlining deliverables, timelines, and key dependencies.
• Partner with B2B marketing, brand strategy, sales, and communications teams to execute industry activations, award submissions, and trade events.
• Review project briefs and business requirements, ensuring alignment with marketing and revenue objectives.
• Fluent in project management best practices, required tools, and necessary communication processes.
• Develop and maintain a monthly reporting process that quantifies creative output and the revenue impact for senior management. Make recommendations for, help implement, and maintain our creative repository.
• Ensure all stakeholder teams stay informed, on task, and on budget when it comes to delivering multiple projects with timely and competing deadlines. Lead weekly and monthly status meetings where needed, keeping stakeholders informed and aligned on project priorities.
• Bring an analytical and performance-driven approach to project management: help identify/address roadblocks, propose *and* help execute process optimizations, and have a keen foresight into what is anticipated next.

Preferred Qualifications

• Marketing (B2B & B2C), advertising, events, and media industry experience preferred.