Project Manager – Digital Media
| Company | Autotrader.ca |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- PMP certified asset but not required
- University Degree and/or College Diploma in a relevant field
- 2-3 years of project management or advertising agency experience
- Proficient in Project Management fundamentals
- Ability to manage multiple projects at any one time
- Outstanding communication and interpersonal skills
- Aptitude to identify project roadblocks in advance and resolve them in a timely manner
- Excellent attention to detail, assurance that all work is thoroughly reviewed and tested before deployment
- Can effectively engage and influence key stakeholders at all levels with confidence and authority.
Responsibilities
- Support internal team with the development and facilitation of branded content campaigns.
- Present project plan, define asset scope, facilitate kick-off documentation, prepare accurate WBS, manage overall project status and lead all communications with key stakeholders.
- Direct a team of vendor partners, designers, strategists and developers to ensure the final product is consistent with the client’s vision.
- Ensure key stakeholders, agencies and clients are onboarded and comprehend, and adhere to the workback schedule.
- Lead internal teams (Sales, AdOps, Digital Campaign Specialist and Creative Services) through full program delivery – design, microsite, asset production, reporting set-up and more.
- Facilitate the development of brand lead microsites, video asset production (talent and scripts), written and supporting content/copy, media assets and social media extensions.
- Ensure all content is on brand and meets client’s requirements.
- Coordinate, plan and execute social boost media extensions on Facebook/Instagram.
- Monitor and optimize execution to achieve KPIs and provide performance reporting as needed.
- Ensure campaign is set-up for required multi-source reporting and data dashboards (Google Analytics, Lotame, BURT, Facebook Ad Manager).
- Ensure through QA has been completed for optimal performance across all channels to ensure accurate performance.
- Monitor project performance using internal systems (Google Analytics, Lotame, BURT) post campaigns to ensure they achieve established campaign KPIs.
Preferred Qualifications
- PMP certified asset but not required