Public Information & Social Media Manager

Public Information & Social Media Manager

Requirements

• Expertise in media relations, social media marketing, and digital content strategy development.
• Proficiency in written, visual, and oral communications, with a strong public relations background.
• Ability to simplify and explain complex topics to diverse audiences.
• Experience managing high-profile social media communities, brand reputation, and audience engagement.
• Strong on-camera presence, with experience conducting live or recorded interviews, media briefings, and public speaking engagements.
• Ability to plan, shoot, and edit video content for social media, ensuring alignment with brand messaging and audience engagement goals.
• Background in crisis communication, with the ability to navigate sensitive or high-pressure situations effectively.
• Ability to measure and analyze the success of digital and media outreach campaigns.
• Understanding of graphic design and video production principles for digital content creation.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, or HubSpot).
• Familiarity with Google Analytics, Adobe Analytics, and Search Engine Optimization (SEO) best practices.
• Creativity and attention to detail, with the ability to manage multiple projects under tight deadlines.

Responsibilities

• Serves as the primary media contact, handling press inquiries, interviews, and official statements.
• Manages agency social media accounts on Facebook, LinkedIn, X, and Instagram, ensuring consistent and professional engagement.
• Develops and executes an integrated digital and media communications strategy that aligns with Service Oklahoma’s public relations efforts.
• Responsible for formulating high-quality written content including press releases, social media and media statements for public distribution.
• Works with the communications team to create graphics, video and other digital content for social and traditional media.
• Coordinates closely with the Senior Communications Manager to align public messaging and agency-wide initiatives.
• Monitors the agency’s brand on social and traditional media platforms, proactively addressing misinformation and reputation management concerns.
• Builds brand awareness by engaging relevant influencers, including state leaders and partner agencies.
• Engages online communities to ensure a respectful and appropriate experience, providing timely responses to public inquiries.
• Oversees customer service provided via social media, ensuring positive public engagement.
• Analyzes data to determine whether social media and media outreach campaigns have achieved objectives.
• Leads crisis communication efforts by coordinating messaging across social media and traditional media channels.
• Attends events as a media representative and coordinates agency press coverage as needed.
• Supports and assists in creating quality content for internal-facing communications.
• Performs other duties as assigned.

Preferred Qualifications

• Proficiency in Adobe Creative Cloud programs, including Illustrator CC, InDesign CC and Photoshop CC
• Experience in digital content sourcing, managing content development and publishing.
• Applied experience with Hootsuite, Sprout Social or HubSpot.
• Knowledge and understanding of Google or Adobe Analytics.
• Knowledge and understanding of Search Engine Optimization best practices.