Regional Marketing Liaison

Regional Marketing Liaison

Requirements

• Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered.
• Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.
• Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.
• Scientific and clinical acumen, ability to engage with national KOLs on key topics.
• Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
• Ability to work successfully in a dynamic, fast paced, collaborative environment.
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
• Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
• This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.
• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred.
• Experience working with agency partners and managing resources through medical/legal/compliance review process.
• Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals.
• Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy.
• Effective verbal and written communication skills and organizational abilities.
• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy.
• Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.
• Highly collaborative with the ability to manage multiple projects simultaneously.

Responsibilities

• Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.
• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
• Executes physician engagement activities in the field and at key congresses.
• Executes key market development plans/tactics for pending indications/approvals.
• Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
• Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
• Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
• Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
• Manages marketing projects and budgets associated with any regional key customer activities.
• Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
• Provides field-based training for sales, when needed.
• Balances customer-facing time and managing marketing projects.
• Executes Account Coordination with all Matrix Partners; Responsible for monitoring account-level execution, identifying gaps, and driving coordination; Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.
• Creates appropriate branded and unbranded speaker program content.
• Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate.
• Provides refresher and follow up training to speakers on approved speaker materials.
• Ensures appropriate and compliant execution of speaker programs.
• Monitors speaker performance at live programs.
• Provides field-based training to speakers on speaker programs when needed.
• Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
• Identifies novel opportunities to partner with national and regional professional HCP associations to drive disease and product education.
• Formalizes meetings (live, virtual, Congress) with senior leadership and KOLs.
• Identifies/monitors regional clinical dynamics by leading regional advisory boards strategy and execution.
• Facilitates cross pollination of best practices and highlights emerging issues to find solutions.
• Generates insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development.
• Works with/among related (internal) functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in line product(s).
• Facilitates market development/insights for pipeline assets.
• Ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
• Measures impact of TL marketing activities on a continual basis and adjusts course where appropriate.
• Develops/Manages regional thought leader engagement promotions budget and vendors.
• Conducts all aspects of business in compliance with Acadia’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Preferred Qualifications

• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred.
• Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.