Regional Marketing Liaison

Regional Marketing Liaison

Requirements

• Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered.
• Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.
• Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.
• Scientific and clinical acumen, ability to engage with national KOLs on key topics, Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
• Ability to work successfully in a dynamic, fast paced, collaborative environment.
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
• Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
• This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.

Responsibilities

• Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.
• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
• Executes physician engagement activities in the field and at key congresses.
• Executes key market development plans/tactics for pending indications/approvals.
• Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
• Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
• Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
• Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
• Manages marketing projects and budgets associated with any regional key customer activities.
• Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
• Provides field-based training for sales, when needed.
• Balances customer-facing time and managing marketing projects.
• Executes Account Coordination with all Matrix Partners; Responsible for monitoring account-level execution, identifying gaps, and driving coordination; Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.
• Creates appropriate branded and unbranded speaker program content.
• Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate.
• Provides refresher and follow up training to speakers on approved speaker materials.
• Ensures appropriate and compliant execution of speaker programs.
• Monitors speaker performance at live programs.
• Provides field-based training to speakers on speaker programs when needed.
• Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
• Identifies novel opportunities to partner with national and regional professional HCP associations to drive disease and product education.
• Formalizes meetings (live, virtual, Congress) with senior leadership and KOLs.
• Identifies/monitors regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitates cross pollination of best practices and highlights emerging issues to find solutions. Generates insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development.
• Works with/among related (internal) functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in line product(s). Facilitates market development/insights for pipeline assets.
• Ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
• Measures impact of TL marketing activities on a continual basis and adjusts course where appropriate.
• Develops/Manages regional thought leader engagement promotions budget and vendors.
• Conducts all aspects of business in compliance with Acadia’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Preferred Qualifications

• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred.
• Experience working with agency partners and managing resources through medical/legal/compliance review process.
• Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.