Resident – Media Buying & Planning
| Company | VaynerMedia |
|---|---|
| Location | New York, NY, USA |
| Salary | $18 – $20 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Advanced skills in Excel or Google Sheets including pivot tables, V-Look Ups, etc
- Strong problem solving mindset and data driven approach
- Highly organized with the ability to manage multiple projects in a fast paced environment
- Collaborative team player with a drive to learn and grow in digital media
Responsibilities
- Execute within various digital platforms like Google, Meta (Facebook/IG), TikTok, Trade Desk, and Amazon. Manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
- Ensure campaigns are pacing effectively and efficiently by regularly monitoring performance and making changes when necessary.
- Execute client-facing deliverables: pacing reports, campaign build, ad-hoc analysis, in-platform optimizations, etc
- Manage media investment across platforms daily, weekly, and on a quarterly basis ensuring optimal budget allocation.
- Collaborate with supervisors to develop platform strategies, audience targeting, and campaign execution.
- Pick up client communication responsibilities by presenting performance insights and recommendations.
Preferred Qualifications
- Media buying experience (preferred, not required): Familiarity with platforms such as: Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn; Google: Youtube, Search, Display; Amazon: AMS, Amazon DSP; Programmatic Display/Video: The Trade Desk, DV360; Connected TV/OTT: Roku, Hulu
- Exposure to Google Analytics, MOAT, IAS, Nielsen is nice to have.