Retention Marketing Lead

Retention Marketing Lead

Requirements

• 10+ years in growth or marketing, with at least 3-5 years focused specifically on retention, CRM, or lifecycle marketing
• Demonstrated track record of building and executing retention strategies that have driven significant business impact in B2C or B2B environments
• Experience establishing retention marketing functions from the ground up, including processes, systems, and cross-functional partnerships
• Strong leadership experience, including mentoring talent and defining career development frameworks for growth teams
• Deep expertise in CRM platforms and automation tools, with hands-on experience implementing sophisticated lifecycle programs (experience with Iterable is a significant plus)
• Advanced analytical skills with the ability to extract insights from complex user behavior data and translate them into effective retention strategies
• Experience with segmentation, personalization, and targeting methodologies to deliver relevant communications that drive engagement
• Strong understanding of retention metrics, attribution models, and experimentation frameworks
• Excellent communication and collaboration skills, with the ability to build partnerships across technical and non-technical teams
• Passion for AI technology and its potential to positively impact people’s lives

Responsibilities

• Develop and execute a comprehensive retention marketing strategy to increase user engagement, reduce churn, and maximize lifetime value across Anthropic’s products
• Build and implement CRM and lifecycle programs from the ground up, establishing processes, systems, and best practices
• Design, launch, and optimize multi-channel retention campaigns across email, in-app messaging, push notifications, and other relevant channels
• Partner with analytics teams to segment users based on behavior, develop targeted retention strategies for different cohorts, and measure impact
• Establish and track key retention metrics, continually optimizing strategies and tactics based on performance data
• Collaborate cross-functionally with product, design, data science, and engineering teams to identify and address user experience issues affecting retention
• Build and maintain strong relationships with internal stakeholders and external vendors to execute retention initiatives at scale
• Lead A/B testing and experimentation to continually improve retention marketing performance
• Develop a scalable team structure and hiring plan, with the expectation of building and leading a retention marketing team as the function grows

Preferred Qualifications

• Experience with subscription-based business models and retention strategies for SaaS products
• Background in retention marketing for technology products with both consumer and business users
• Experience with marketing automation, journey building, and trigger-based messaging
• Knowledge of data privacy regulations and best practices in permission-based marketing
• Understanding of AI and ML applications in personalization and user engagement
• Experience scaling retention marketing functions at high-growth companies