Retention Marketing Manager

Minimum 5+ years of experience in CRM and retention marketing, with a proven track record of driving customer engagement and loyalty.
Strong analytical skills and ability to interpret and act on data insights.
Hands-on experience with building out customer journeys in CRM platforms, Iterable (Email) and Attentive (SMS) preferred.
End-to-end understanding of automated campaigns (e.g. data infrastructure, targeting logic, campaign creation).
Proven ability to lead end-to-end creative briefing for email automations.
Highly organized with the ability to manage multiple projects and priorities simultaneously.
Knowledge of HTML, CSS, and design principles for email marketing.
Working knowledge of SQL, and dynamic scripting languages preferred.
A team player with excellent communication and collaboration skills.

Analyze customer data to identify trends, preferences, and opportunities for segmentation.
Utilize insights to develop targeted lifecycle marketing strategies across email, SMS, push, and other owned and paid channels.
Develop and execute email, SMS, and push campaigns that are personalized, relevant, and drive stronger repeat rates and lifetime revenue.
Lead creative briefing, in partnership with internal Brand and Creative teams, for new and existing email series with data-backed recommendations.
Establish, implement, and optimize A/B testing strategies to drive campaign performance.
Monitor campaign KPIs and report to key stakeholders on program performance.
Collaborate with engineering, data and analytics teams to enhance technical capabilities within our program, including but not limited to dynamic product recommendations, promo and offers implementation, and advancing event-based triggers and behavioral segmentation.
Oversee the implementation of new tools and technologies to support lifecycle marketing efforts.
Work closely with marketing, insights, brand, merchandising, and site teams to ensure alignment of lifecycle marketing campaigns with Retention roadmap objectives.
Collaborate with creative teams to develop compelling content and messaging for campaigns.
Track and analyze key performance metrics for automated email and SMS campaigns.
Prepare regular reports and insights to inform decision-making and optimize future campaigns.