Revenue Marketing Lead

Revenue Marketing Lead

Requirements

• 7+ years demand generation experience, preferably for B2B SaaS companies that have self-serve or product-led growth models.
• Ability to thrive in a fast-paced environment: You’re hungry for rapid growth and pioneering a new market in opposition to existing competition.
• Analytical and experimental background: Capable of using analytical insights to continuously test campaigns, subject lines, and calls to action. You’ll ensure maximum value is created from our investments.
• Clear communication skills: You’re an excellent listener, presenter, and problem solver with a hands-on approach to writing emails and writing landing page copy.
• Knows marketing tools: You’re comfortable with the full marketing stack to collect, enrich and report on our funnel. You’re excited to put Salesforce, Hubspot, Google Analytics, and more to use!
• Intuition for channels: Extensive experience with segmenting audiences and developing integrated lifecycle campaigns. Ability to drive our partners and vendors to deploy best practices and achieve results.

Responsibilities

• Build our account-based marketing foundation: Support our sales motion to target accounts with campaigns that capture the interest of our buyers from target accounts.
• Be an audience expert: Build a strong intuition of our audience of developers and product leaders in B2B SaaS companies responsible for building product integrations.
• Create integrated campaigns: You’ll ideate and create new campaigns in collaboration with Product Marketing, Ops, and Design team members.
• Execute those campaigns: Manage and continuously optimize campaigns to target our ICP and target accounts.
• Live and breathe pipeline generation: Scale our marketing efforts to generate predictable Enterprise sales opportunities and pipeline.

Preferred Qualifications

• Experience managing the full demand generation or revenue marketing function of your organization is a plus, but not required.