Sales Consultant
Company | Swickard Auto Group |
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Location | San Francisco, CA, USA |
Salary | $150000 – $200000 |
Type | Full-Time |
Degrees | |
Experience Level | Entry Level/New Grad, Junior |
Requirements
- Proven track record in automotive sales, preferably in luxury brands.
- Jaguar Land Rover experience is a plus.
- Strong negotiation, communication, and relationship-building skills.
- A passion for delivering a world-class customer experience.
- Self-motivated, goal-oriented, and eager to exceed expectations.
Responsibilities
- Greet and qualify potential customers, establishing rapport and identifying their needs and preferences.
- Conduct thorough needs assessments, understanding budget, desired features, and intended vehicle use.
- Showcase vehicles, highlighting features and benefits that align with the customer’s needs.
- Answer questions about vehicle specifications, performance, and technology.
- Offer test drives and demonstrate vehicle operation.
- Negotiate the sale price, financing options, and trade-in value (if applicable).
- Secure customer commitment through a purchase agreement.
- Follow up with customers after the sale to ensure satisfaction and build long-term relationships.
- Maintain a deep understanding of the dealership’s inventory, including features, pricing, and competitive advantages.
- Stay informed about market trends, competitor offerings, and new vehicle launches.
- Develop and implement sales strategies to meet individual and dealership sales targets.
- Utilize the dealership’s CRM system to track customer interactions and sales progress.
- May participate in marketing initiatives, such as attending sales events or showcasing vehicles at community gatherings.
- Assist with preparing vehicles for sale (ensuring cleanliness, proper signage, etc.).
- Maintain a professional appearance and demeanor throughout the workday.
- Adhere to all dealership policies and procedures.
- Other duties as assigned.
Preferred Qualifications
- Experience in related fields such as real estate, high-end retail, airline, hotel, restaurant, mortgage lending, and hospitality.