Sales Enablement & Retail Strategy Manager

Company	Guayaki Yerba Mate
Location	Santa Monica, CA, USA
Salary	$87600 – $113900
Type	Full-Time
Degrees	Bachelor’s
Experience Level	Senior

Requirements

5+ years in CPG, with experience in retail activation, sales enablement, or trade marketing
Strong portfolio of developed sales materials and playbooks
Hands-on ownership of POS strategy and execution, not just fulfillment
Data-savvy and able to translate insights into compelling sales tools
Demonstrated ownership mindset, with the ability to build and lead cross-functional projects
Excellent communication and cross-functional collaboration skills
High school diploma or GED (Bachelor’s preferred)
Strong organizational and project management skills
Comfort with managing budgets, vendors, and inventory
Must be at least 21 years old

Responsibilities

Build and maintain all sales enablement tools, including sales sheets, pitch decks, one-pagers, and channel-specific playbooks
Translate brand and category insights into compelling retail stories and tools that drive sales team effectiveness
Own and evolve the Rainforest Sales and Distribution site – a central hub for sales tools, reporting, and execution resources
Lead sales blitz planning and tool creation, ensuring alignment with distribution and key account priorities
Partner with internal teams to facilitate trainings and reinforce messaging across field and distributor teams
Develop and lead end-to-end POS strategies: from planning and sourcing to budgeting, placement, and performance analysis
Manage POS inventory, vendor relationships, quality control, and fulfillment
Create and track POS performance metrics, including in-store visibility, trial and awareness impact, and ROI
Partner cross-functionally to streamline POS budgeting and vendor contract management while maintaining quality and brand standards
Define and refine executional excellence standards, including in-store guidelines, display flow, and placement strategy
Work closely with the category and BI teams to turn insights into action, ensuring data supports every retail activation
Provide strategic input into channel prioritization, placement opportunities, and growth initiatives based on performance analysis
Lead IMA (Independent Merchandising Agreements) planning, budget alignment, and performance tracking
Collaborate with marketing and key accounts on annual trade show strategy and event planning
Lead commercial presence at key trade shows, managing assets and activation materials to ensure cohesive brand experience

Preferred Qualifications

Bonus: experience with salesforce, SPINS, Nielsen, or retail reporting systems