Samsung – Digital Health – Director Marketing

Samsung – Digital Health – Director Marketing

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree or MBA is a plus.
• 8+ years of experience in product marketing or related roles, ideally within consumer health, digital health, or technology products.
• Proven experience in go-to-market planning and execution for consumer-focused health and health care applications.
• Familiarity with digital marketing tactics, including SEO, SEM, social media, and email marketing.
• Proficiency with marketing and analytics tools.
• Excellent written & oral communication skills with a proven ability to provide clarity in complex situations.
• Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Ability to work independently, quickly, and thoroughly to prioritize and complete tasks and meet deadlines.
• Ability to collaborate effectively, both internally and with partners, customers.

Responsibilities

• Create product marketing strategy and plans in alignment with business goals and execute to plan.
• Lead the creation and execution of data-driven go-to-market strategies for new product launches and feature updates, ensuring alignment with business goals and brand messaging.
• Conduct in-depth market research to understand consumer trends, pain points, and competitive landscape in the digital health industry.
• Develop clear and compelling product positioning, messaging frameworks, and value propositions that differentiate our products in the consumer health market.
• Collaborate with product management and engineering teams to distill complex product features into benefits-focused messaging that resonates with target audiences.
• Collaborate and coordinate with global and other internal stakeholder marketing to ensure alignment between product offerings, US market customer needs, and overall marketing strategy.
• Work closely with content, design teams to ensure consistent brand messaging and an integrated approach across channels.
• Lead end-to-end marketing campaigns to drive awareness, acquisition, and engagement across digital channels.
• Develop a rich content calendar that includes product collateral, case studies, webinars, blogs, videos, and educational resources aimed at engaging users and showcasing product benefits.
• Gather customer and market insights to inform product roadmap decisions and to guide marketing and content strategies.
• Define and track key performance metrics (KPIs) for all product marketing initiatives, ensuring they align with business goals and deliver measurable impact.
• Conduct post-launch evaluations and continuously optimize strategies based on performance data and consumer feedback.

Preferred Qualifications

• Passionate about improving health and healthcare transformation, creating great customer experiences, and solving problems.
• Highly motivated and self-driven.
• Organized, detailed, goal-driven, achievement oriented with a problem-solving mindset.
• High EQ and empathy skills with the ability to “read the room” in new and unfamiliar environments.
• Ability to quickly identify win-win opportunities, understand needs and priorities of different stakeholders, manage expectations, deescalate challenging dynamics with a view of short and long-term aims.
• Highly collaborative with an approach and ability to manage multiple internal and external stakeholders towards a shared goal.
• Exceptional communication skills.
• Able to function independently while coordinating closely with the larger team.
• Able to think strategically and tactically.
• Thrives in a highly dynamic and changing work environment.