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Segment Growth Leader – Securitybricks & Risk Advisory
| Company | Aprio |
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| Location | Denver, CO, USA |
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| Salary | $130000 – $160000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 5-10 years of B2B marketing experience.
- Excellent people skills.
- Significant business development/marketing experience in the technology segment, selling to CISO decision-makers.
- Experience taking new B2B services to market.
- Demonstrated experience leading campaigns that delivered strong ROI.
- Ability to analyze marketing analytics, pipeline data, and market trends to identify key levers for optimization.
- Natural relationship builder and connector.
- Excellent executive presence and communication skills to collaborate with clients, industry leaders, internal team members & executives.
- Has a ‘do-what-it-takes’ spirit, a willingness to roll up your sleeves, and the flexibility to adapt to evolving goals and priorities.
- Strong understanding of the professional services environment.
- Experience working with team members from a variety of cultures in a fast-paced environment.
- Knowledge of the IT security marketplace.
Responsibilities
- Create growth plans that include a go-to-market strategy, content plan, and lead generation plan.
- Industry knowledge: continually monitor trends, market opportunities, customer needs, and competitive landscape.
- Manage partner relationships to ensure Securitybricks maximizes lead generation and revenue from partnerships.
- Activate, promote, and maximize revenue from sales channels such as Microsoft.
- Drive awareness and leads from speaking engagements and press coverage, working with Aprio’s communications team.
- Enable robust sales processes and account planning, leveraging Hubspot and Aprio account planning and reporting tools.
- Analyze sales pipeline, marketing analytics, and other segment performance metrics.
- Develop and manage lead generation plans in partnership with the corporate marketing & business development team.
- Plan components include: Digital marketing: PPC campaigns, Account-based Marketing, and content marketing campaigns.
- Events: speaking engagements, webinars, trade shows and conferences.
- Sales assets: collateral, presentations, videos, bios, core proposal assets for service teams, Business Development, and channel partners.
- Thought leadership content: articles, speaking engagements, videos, etc.
- Outbound calling: works with the Outbound BD team to drive new meetings for segment leadership.
Preferred Qualifications
No preferred qualifications provided.
