Senior Account Executive – Social Media & Influencer – B2B Tech/Healthcare Focus
| Company | Highwire |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 3+ years of client facing agency experience or equivalent (working in social media, digital content, influencer, paid, etc.)
- Growth mindset. You enjoy challenges, are eager to learn and approach problems as opportunities to develop new skills.
- Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
- Deadline-driven, with attention to detail and a demonstrable passion for improving results (and learning new skills) over time
- The ability to quickly and effectively adjust digital strategy, voice and tone based on each client and audience.
- Takes initiative and seeks out new ways to deliver against client goals
- Strong organizational skills, and the aptitude to handle multiple clients and projects at once
- Experience with social media management tools like Hootsuite, Sprout Social, Sprinklr, and other digital tools for analytics, influencer management etc. such as Google Analytics, Brandwatch, Traackr or Audiense is a plus
Responsibilities
- Serve as the go-to client contact for social media and influencer program deliverables, providing strategic insights and updates.
- Write and edit compelling, platform-specific social copy for brands and executives, ensuring alignment with client voice and goals.
- Collaborate directly with influencers to plan and execute virtual and in-person activations, fostering authentic partnerships.
- Develop content amplification strategies and manage paid media campaigns to maximize reach and engagement.
- Lead community management efforts, including social listening, audience engagement, and trend monitoring.
- Analyze performance metrics across social, influencer, and paid channels to refine strategies and recommend improvements.
- Research and propose new social media platforms, influencer trends, and digital tools to elevate client programs.
- Stay ahead of industry trends, attending networking events and professional development opportunities to bring fresh ideas to the team and clients.
Preferred Qualifications
- Experience with social media management tools like Hootsuite, Sprout Social, Sprinklr, and other digital tools for analytics, influencer management etc. such as Google Analytics, Brandwatch, Traackr or Audiense is a plus