Senior Analyst – Brand Marketing
| Company | DraftKings |
|---|---|
| Location | Boston, MA, USA, New York, NY, USA |
| Salary | $95200 – $119000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline
- 3+ years in business analytics or data science, with expertise in marketing analytics, brand analytics, or consumer research
- Proficiency in SQL/Snowflake and Excel for large-scale data analysis
- Experience with A/B testing, experimental design, and analytical testing methods
- Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports
- Experience with R, Python, or statistical programming languages is a plus
Responsibilities
- Optimize brand spend and creative performance across channels in collaboration with marketing stakeholders
- Build analytical frameworks to measure brand health and inform brand positioning strategy
- Synthesize survey insights and customer engagement metrics into strategic recommendations for brand spend and messaging strategy
- Develop and manage self-service reporting dashboards for marketing insights
- Present insights to senior leadership and collaborate across teams to shape strategy
Preferred Qualifications
- Experience with R, Python, or statistical programming languages is a plus