Senior Analyst – Business Intelligence
| Company | Viral Nation |
|---|---|
| Location | Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Business, Marketing, Statistics, Economics, Analytics, or a related field; Master’s degree is a plus.
- 5+ years of experience in marketing analytics or data analysis; marketing agency experience preferred.
- Expertise in Google Cloud Platforms and BI tools like LookerPro and Looker Studio is required.
- Familiarity with DSPs, paid media, and social media platforms is a plus.
- Proficiency in data analysis tools such as Python, SQL, or similar languages.
- Experience with marketing analytics platforms like Google Analytics or Adobe Analytics.
- Strong analytical skills to turn data into actionable insights and recommendations.
- Excellent communication and stakeholder management skills to work with both technical and non-technical audiences.
- Proven ability to handle multiple projects and meet deadlines in a fast-paced environment.
- High attention to detail with a focus on problem-solving and continuous improvement.
Responsibilities
- Design, build, and maintain dashboards that provide actionable insights into social media performance, enabling marketers and stakeholders to make informed decisions;
- Regularly update data visualization tools with new widgets, features, and data sources to ensure dashboards remain relevant and user-friendly by utilizing expertise in LookerPro;
- Continuously refine and optimize reporting mechanisms to deliver clear, actionable insights and highlight the impact of social media efforts;
- Troubleshoot and resolve dashboard and tool-related technical issues to ensure uninterrupted access and functionality for various teams;
- Investigate and address data discrepancies, collaborating with teams to ensure the accuracy, consistency, and reliability of social media data;
- Identify and implement opportunities to automate and streamline reporting processes, reducing manual effort and improving efficiency;
- Develop and deploy tools or mechanisms that enhance data accessibility and enable stakeholders to self-serve their reporting needs;
- Work collaboratively with account management, product, and data engineering teams to align social media reporting practices with broader organizational goals and strategies;
- Partner with cross-functional teams to address technical challenges, implement new tools, and enhance existing solutions;
- Educate technical and non-technical stakeholders on social media reporting best practices, key performance indicators, and platform-specific definitions to ensure alignment and understanding;
- Conduct demonstrations and training sessions on newly developed tools and features to empower stakeholders with actionable insights and improved data comprehension;
- Proactively explore innovative approaches to enhance social media reporting and deliver value to stakeholders through actionable insights and strategic recommendations.
Preferred Qualifications
- Marketing agency experience preferred.
- Familiarity with DSPs, paid media, and social media platforms is a plus.