Senior Analytics Analyst
| Company | Barkley |
|---|---|
| Location | Chicago, IL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 2-5+ years of experience in a data analytics role.
- Experience within a media, marketing, or advertising agency environment major plus
- Proficiency in data visualization tools such as Tableau, Looker, Power BI, or Google Data Studio.
- Experience with bug data querying and manipulation, SQL a plus
- Understanding of attribution modeling, media mix modeling, and A/B testing methodologies.
- Strong storytelling and presentation skills to communicate insights effectively to non-technical stakeholders.
- Detail-oriented with excellent problem-solving skills and the ability to work in a fast-paced environment.
Responsibilities
- Support development of measurement plans including metric availability across systems
- Develop and maintain dashboards, reports, and data visualizations aligned to measurement plans
- On-going data QA to ensure data used for reporting and analysis is accurate
- Analyze media performance across digital (paid social, display, search, video) channels, developing observations and actionable insights around campaign results
- Collaborate with media planning, activation, strategy, and account teams to provide data storytelling of results and analyses in presentation decks/slides
- Presenting reports and proposals to clients during monthly and weekly phone calls
- Partner with reporting and engineering teams to improve data infrastructure and automation of reporting processes.
- Query and manipulate large datasets and uncover actionable insights.
- Stay informed on industry trends, emerging measurement methodologies, and media consumption shifts.
Preferred Qualifications
- Experience within a media, marketing, or advertising agency environment major plus