Senior Brand Copywriter

5+ years of B2C copywriting experience in either an agency or in-house creative team
Ability to balance business objectives with user needs and team needs
Experience working with Product, Design, and Lifecycle Marketing teams to optimize and A/B test copy across the funnel and end-to-end customer experience
Ability to adapt copy tone of voice to align with various audiences
Understanding of SEO principles
A savvy communicator who can distill complex concepts into clear and compelling messaging
Demonstrate the ability to lead a project and ability to write copy that materially delivers revenue and results
Willingness to travel to the Oakland office monthly to collaborate with other Earnies.

Lead copy development across Lifecycle, Performance Marketing, and Web channels to drive customer engagement and conversion
Shape and evolve brand voice guidelines based on performance data and market research
Contribute to business strategy through brand-focused initiatives and creative solutions
Partner with Product Marketing to balance business objectives with brand-building goals
Develop compelling marketing copy that educates consumers about financial services value propositions
Drive creative ideation and execution for marketing campaigns across channels
Create and optimize content for digital marketing, web, email, product, and offline advertising
Lead copy-testing initiatives to continuously improve creative performance
Collaborate with designers to create cohesive marketing assets that strengthen brand identity