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Senior Brand Designer

Senior Brand Designer

CompanyApril
LocationNew York, NY, USA
Salary$120000 – $165000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 6-8 years of experience, ideally with a mix of agency roles and in-house as a graphic designer on a marketing team
  • Deep proficiency in Figma and other relevant design tools
  • Experience with web design and CMS platforms (we use Plasmic)
  • Experience building and evolving new brand guidelines
  • A portfolio showcasing diverse design work across multiple mediums, demonstrating innovation, strategic thinking, and an ability to work within established brand systems

Responsibilities

  • Play a key role in our brand refresh, helping define and evolve our brand guidelines for this new B2B focused iteration
  • Design a wide range of marketing assets, including website visuals, newsletters, marketing emails, landing pages, sales decks, and social media
  • Manage and enhance our marketing website—experience with modern, designer-oriented CMS platforms (we use Plasmic) is a must
  • Develop creative assets for event marketing, including sponsorship activations, and branded swag—going beyond logos on merchandise to craft smart, contextual messaging that resonates with both internal and external audiences
  • Collaborate with the product design team to create demo videos and product walkthroughs that support marketing and sales initiatives
  • Work closely with the content marketing team to develop compelling visual content for videos and social platforms
  • Oversee and manage a part-time freelance designer to support smaller-scale production tasks, ensuring efficiency and consistency in design output

Preferred Qualifications

  • B2B and financial services experience is a HUGE plus
  • Bonus: Experience with video editing or animation (or a willingness to learn)