Senior Campaign Manager
Company | Xometry |
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Location | Boston, MA, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior |
Requirements
- 5+ years of experience in marketing or advertising campaign management, preferably with auction-based optimizations
- Strong background in data-driven decision-making, and analytic tools (e.g., Google Analytics, Tableau, campaign data)
- Demonstrated ability to work effectively in ambiguous situations while maintaining focus on strategic objectives
- Proven track record of managing complex campaigns across multiple channels (e.g., programmatic media, search ads)
- Exceptional communication skills for presenting insights and collaborating across departments
- Ability to build relationships with clients and internal stakeholders to foster collaboration and achieve shared goals
- Knowledge of the digital advertising ecosystem, including auction dynamics and real-time bidding platforms
Responsibilities
- Campaign Strategy Development: Design and implement auction-based optimization strategies tailored to client needs and business objectives
- Performance Monitoring: Analyze campaign performance metrics to ensure alignment with client KPIs, identifying opportunities for improvement and implementing actionable solutions
- Client Relationship Management: Collaborate with clients to understand their goals, provide regular updates, and recommend strategic adjustments for optimal outcomes
- Cross-Functional Collaboration: Work closely with internal teams (sales, product, analytics) to align campaign strategies with broader organizational goals
- Optimization Execution: Operate and manage auction-based campaigns for top clients, ensuring adherence to best practices and continuous improvement
- Data Analysis & Reporting: Leverage analytics tools to generate insights, track ROI, and present performance reports to stakeholders
- Process Improvement: Identify inefficiencies in campaign workflows and implement process enhancements for scalability and effectiveness
- Market Research: Stay informed about industry trends, competitor strategies, and emerging technologies to maintain competitive advantage
Preferred Qualifications
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No preferred qualifications provided.