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Senior Campaign Manager – Demand Generation
| Company | BuildOps |
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| Location | Los Angeles, CA, USA |
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| Salary | $120000 – $140000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in B2B demand generation with a strong track record of pipeline growth.
- 3+ years managing people (direct reports, agencies, or contractors).
- Expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, or others), SEO/SEM, and email marketing.
- Proficiency in marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM tools.
- Strong analytical skills, with the ability to track key metrics and optimize campaigns based on performance.
Responsibilities
- Drive revenue from the SMB and MM segments of the Commercial MEP market and partner with the Director of Demand Generation to build an inbound engine that’s best-in-class.
- Develop and execute high-performing, multi-channel demand generation campaigns across paid, organic, email, content, and events to drive pipeline and revenue.
- Own campaign strategy and execution, optimizing for conversion rates, cost per lead (CPL), and ROI.
- Partner with sales and product marketing to create a feedback loop to align messaging, targeting, and share learnings.
- Leverage data and analytics to track campaign performance and make real-time adjustments for maximum impact.
- Manage and mentor a junior campaign specialist, as well as external agency partners, to execute campaigns at scale.
- Experiment with new marketing strategies, including AI-driven demand gen, and emerging digital channels.
Preferred Qualifications
- Experience with ABM strategies, and video marketing.
- Familiarity with AI-driven marketing tools and emerging demand gen trends.
