Senior Campaigns Manager

5+ years of experience running marketing campaigns for a global B2B SaaS technology company
Proven experience in orchestrating large global campaigns
Strong project management and organization skills; extremely detail oriented
Demonstrated expertise in campaign strategy, objectives, tactics, audience segmentation, and effective collaboration with team members
Confident, well-spoken and effective communicator
Direct experience creating and executing multi-channel integrated marketing campaigns, including the integration of online, offline, influencer, partner and direct mail components
Proficient in testing and leveraging data for driving informed decisions
Proficiency in Salesforce and basic knowledge of Marketo or similar marketing automation software
Ability to manage and adapt quickly to change and respond positively and flexibly when addressing shifting or competing priorities

Collaborate with sales and marketing leadership to align campaign themes, audiences, and objectives to business goals
Create and deliver on demand generation OKRs for campaigns
Strategically coordinate and deploy integrated global campaign tactics in partnership with cross-functional teams including: Product Marketing, Revenue Marketing, Brand, and Sales
Own, document, and scale global processes for campaign creation and measurement
Leverage data to inform decisioning across campaign programming
Orchestrate full-funnel campaign tactics to support goals across the buyer’s journey
Create compelling campaign messaging and consistent workflows across tactics
Collaborate with internal and external writers and designers to provide direction and requirements for program assets
Work with the marketing operations team to plan, coordinate and track marketing activities through the Marketo marketing automation platform
Actively communicate program plans, activities, and results to cross-functional teams

No preferred qualifications provided.

No information provided on Benefits.