Senior Content Manager
| Company | Tines |
|---|---|
| Location | Boston, MA, USA, Dublin, Ireland |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10-12 years of experience in journalism, editorial leadership, content strategy, or thought leadership development.
- Proven track record of creating high-quality, data-driven content for executive audiences.
- Strong writing, editing, and storytelling skills with an ability to distill complex topics into compelling narratives.
- Experience managing editorial programs across multiple formats, including written, visual, and video content.
- Ability to build and nurture relationships with industry analysts, writers, and contributors.
- Data-driven mindset with the ability to analyze content performance and optimize distribution strategies.
- Familiarity with cybersecurity, IT, or enterprise technology industries is a plus.
Responsibilities
- Develop and execute Tines’ editorial strategy, ensuring content meets the highest quality standards, akin to leading publications such as The Wall Street Journal and The Economist.
- Transform Tines.com into an engaging media hub featuring serialized thought leadership, premium editorial content, industry reports, and high-quality visual/video storytelling.
- Lead the creation of high-impact research reports (e.g., Voice of the SOC, industry trend analyses) by managing ideation, first-party data collection, third-party partnerships, project execution, and distribution in collaboration with the growth marketing team.
- Manage off-site thought leadership properties, including Substack, Medium, YouTube, and executive LinkedIn content.
- Build and maintain a network of industry analysts, freelance writers, and guest contributors to enhance content quality and diversity.
- Establish Tines executives, subject matter experts (SMEs), and customers as industry influencers through strategic visibility programs (social presence, owned content, direct to audience formats like Substack, media placements/speaking opps via partnership with PR).
- Identify key thought leadership topics and tailor distribution strategies for executives and internal experts to maximize reach and impact.
- Collaborate with executives and SMEs to develop, refine, and publish authored content across platforms such as LinkedIn, guest articles, and white papers.
- Work with customer marketing to create customized thought leadership programs for select customers, enhancing their industry presence.
- Partner with demand generation and growth marketing teams on campaigns requiring thought leadership content.
- Lead the development of strategic, business-focused case studies that reinforce Tines’ enterprise storytelling.
- Coordinate with Communications & PR to align executive visibility efforts with media placements, analyst reports, and industry events.
- Continuously optimize content reach and impact by analyzing distribution performance and iterating based on insights.
- Experiment with and assess new content formats and distribution channels, providing data-driven recommendations.
- Deliver regular reports on the effectiveness and impact of the thought leadership program.
- Act as Tines’ internal ‘educator-in-chief’ for content strategy, sharing insights and best practices across the growth marketing team and broader organization.
Preferred Qualifications
- Familiarity with cybersecurity, IT, or enterprise technology industries is a plus.