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Senior Content Marketing Manager
| Company | Yext |
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| Location | New York, NY, USA |
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| Salary | $138500 – $207500 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years in content marketing, content strategy, or editorial leadership.
- Proven ability to develop and execute content strategies that drive business impact.
- Background in multi-format content creation (e.g., video, interactive tools, email, reports) and multi-channel distribution strategies.
- Strong cross-functional collaboration experience, working with product marketing, growth, and revenue teams.
- Data-driven mindset, with expertise in content performance measurement and optimization.
- Expertise in SEO, AIO, and generative search optimization, ensuring content is discoverable and effective.
- Strong storytelling and editorial skills, with an ability to simplify complex topics into compelling content.
- Experience managing content repositories, workflows, and editorial calendars for efficiency and impact.
- Hands-on experience with AI-powered content tools, with a passion for experimentation and innovation.
- Familiarity with project management tools (Asana preferred) to streamline content production.
Responsibilities
- Own content strategy and execution, ensuring content is aligned with audience needs, campaign objectives, and distribution strategies.
- Lead content planning and production across multiple formats (blog, videos, reports, web pages, interactive tools), managing both in-house and external contributions.
- Shape content strategy with cross-functional partners, working closely with product marketing, demand generation, creative, and campaign teams.
- Optimize content for generative AI search and SEO, improving visibility and engagement across digital touchpoints.
- Leverage data and analytics to track content performance, refine strategy, and drive measurable impact.
- Enhance and manage content repositories, making high-value content easily accessible and actionable for teams.
- Audit, refresh, and repurpose existing content, ensuring alignment with brand, messaging, and performance goals.
- Champion AI and content innovation, experimenting with emerging tools and best practices to evolve Yext’s content strategy.
Preferred Qualifications
- Experience integrating AI into content workflows—whether through AI-powered writing, automation, or experimentation with AI-generated assets.
