Senior Coordinator – Influencer & Community

Senior Coordinator – Influencer & Community

Requirements

• Strong knowledge of social media platforms and best practices with an emphasis on Instagram, TikTok, YouTube and Pinterest.
• Exceptional communication skills, both written and verbal.
• Detail oriented, with a focus on organization and meeting deadlines.
• A strong eye for design and visual aesthetics, ensuring content is both engaging and aligned with brand guidelines.
• Ability to thrive in a collaborative environment and handle multiple projects simultaneously.

Responsibilities

• Assist Influencer Manager with Influencer strategy roll out
• Assist in coordinating with the influencer agency for all influencer requests
• Assist in the execution of creator rollouts for major brand campaigns
• Lead influencer efforts for relevant Gap’s collaborations
• Manage and create an organized calendar of influencer partnerships and deliverables.
• Collaborate with the Influencer Manager to develop clear, detailed influencer briefs for the creative team on a bi-weekly basis
• Lead all community engagement efforts for the brand across platforms
• Monitor and engage with comments, direct messages, and tagged content on Gap’s social platforms to maintain an active and positive presence.
• Conduct outbound engagement to build relationships with the broader social community and influencers.
• Lead influencer posting efforts
• Post content in tandem with the Social Media Coordinator across Gap’s social media platforms in alignment with the content calendar.
• Ensure posts are optimized for each platform and adhere to brand guidelines.
• Manage social media requests from the PR team, including quick turnaround posts and announcements.
• Provide on-the-ground support during photo shoots, live events or activations in collaboration with the Influencer Manager.

Preferred Qualifications

No preferred qualifications provided.