Senior Coordinator – Social Media
| Company | GAP |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- Strong knowledge of social media platforms and best practices with an emphasis on Instagram, TikTok, YouTube and Pinterest.
- Exceptional communication skills, both written and verbal.
- Detail oriented, with a focus on organization and meeting deadlines.
- A strong eye for design and visual aesthetics, ensuring content is both engaging and aligned with brand guidelines.
- Ability to thrive in a collaborative environment and handle multiple projects simultaneously.
- Have a general understanding of deck design and formatting: Google Slides, Figma Slides and PowerPoint.
Responsibilities
- Collaborate with the Manager of Social to develop clear, detailed briefs for the creative team, ensuring alignment with brand objectives, platform requirements and overall social media goals.
- Lead process on feedback between the creative and social teams to refine content for final approval.
- Lead development of social media template frameworks for reoccurring content themes in collaboration with the creative team.
- Assist in the execution of social rollouts for major brand campaigns, including scheduling, asset management, and tracking.
- Manage the ongoing tracking of campaign performance and compile insights for post-mortem analyses.
- Lead social media efforts for Gap’s collaborations, ensuring seamless integration with brand campaigns.
- Manage timelines and deliverables for collaboration-specific content.
- Liaise with cross-functional teams to gather necessary assets and approvals.
- Lead social media efforts for Gap’s licensing projects ensuring seamless integration within the content calendar.
- Post content in tandem with the Influencer & Community Coordinator across Gap’s social media platforms in alignment with the content calendar.
- Ensure posts are optimized for each platform and adhere to brand guidelines.
- Manage social posting efforts in partnership with broader social team.
- Assist with all Gap Studio Social activations.
- Provide on-the-ground support during photo shoots, live events or activations in collaboration with the Manager of Social which can include but not limited to: Lo-Fi Ad-Hoc Content Capture, Creative Brainstorms.
- Lead efforts on inputting platform specific spec requirements for the post-production house with a focus on YouTube, Instagram and TikTok.
Preferred Qualifications
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No preferred qualifications provided.