Senior Coordinator – Track Marketing & Promotions

Senior Coordinator – Track Marketing & Promotions

Requirements

• Bachelor’s degree (B. A.) from four-year college or university
• Two to four years related event or motorsport experience and/or training
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community
• Ability to write speeches and articles for publication that conform to prescribed style and format
• Ability to effectively present information to top management, public groups, and/or boards of directors
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
• Proficient in Company hardware and software

Responsibilities

• Develop scheduling process for each promoter advance meetings (2 each) with direction from manager
• Manage, facilitate, and host the advance meetings with IMSA and each promoter partner to ensure event planning processes and expectations are in order
• Create, manage, schedule the in-market promotional kits for Promoters (printed material / premium items)
• Build and execute the IMSA on-track A-frame signage plan, optimizing the best placements and value for IMSA partners
• Manage IMSA on-track A-frame inventory, audit, replace and ensure partner branding is accurate
• Keep track of in-house marketing material inventory throughout the season, order, replace, update as needed
• Maintain relationships with vendors and suppliers that provide products/services throughout the season
• Management and supervision of the Weekend part-time Event Marketing staff (i.e. “Weekend Warriors”)
• Work with Promoter on distribution / placement of IMSA’s marketing materials (signs /banners, flags, info-kiosks, fan guides, ancillary fan facing signage) throughout the facility
• Build and execute pre and post- race minute by minute details – requiring coordination with IMSA Competition, IMSA Marketing, and Promoter Partners
• Support and organize at-track single-make partner assets related to dignitary positions and VIP experiences
• Responsible for management and oversight of Victory Lane podium ceremonies, including but not limited to: backdrop review and approval process, hanging of back drops, trophy coordination, hat distribution, PA and TV Broadcast coordination, IMSA Radio support leading up to and during event
• Manage Trophy Program – General Partnership, Trueman and Akin, Event trophies, plus year-end awards
• Develop fan facing marketing content for single make series such as autograph cards, Discover IMSA Guides
• Develop content, schedules and oversee Partnership inclusion for each race event Fan Guide and info-kiosk
• Oversight of IMSA Fan Grid Walk and Driver Autograph activities
• Support of in-market activation events
• Help plan and oversee all off-site/online promoter meetings
• Coordinate all PA announcements and at-track PA plans
• Assist with VIP experiences
• 20% travel including weekend: Travel as needed for race events in support of the execution of and activation of Corporate Partnerships and Marketing initiatives

Preferred Qualifications

No preferred qualifications provided.