Senior CRM Lifecycle Marketing Manager

Strong track record of scaling CRM programs within digital businesses, directly driving revenue growth and retention.
Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive engagement and conversion.
Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps.
Knowledge of SQL and ability to write own basic queries.
Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams.

Audit & Strategy: Analyse current CRM data across email, push notifications, and in-app messaging for Galatea and GalateaTV. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive engagement and revenue.
Campaign Planning & Execution: Develop and execute data-driven campaigns with cutting-edge personalization automation that optimize conversion to paid customers, increase retention, drive renewals, and re-engage lapsed users.
Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives.
Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.
A/B Testing & Optimization: Deploy a rigorous test-and-learn approach—designing, executing, and iterating A/B tests to maximize impact.
Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness.
Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting-edge and highly effective.