Senior /CRM Specialist – Sports
| Company | Crypto.com |
|---|---|
| Location | United States |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
- Minimum of 3 years experience in e-commerce business
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Knowledge of Sports/ betting industry will be a plus
- Experience with API integration will be a plus
- A strong eye for detail and precision
- Self-directed learning attitude and strong sense of ownership
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
- Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Proficiency in building email templates via HTML
- Proficiency in SQL or Python and other programming languages
- Experience in copywriting and/or design
- Strong understanding of cryptocurrency/blockchain industries
Responsibilities
- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing MarTech team and related stakeholders.
- Devise strategies to engage users in different stages of their sports journey.
- Utilize data/AI segmentation model to categorize users based on behavior, preferences, and engagement levels
- Utilize APIs to streamline routine tasks in the CRM platform, enhancing efficiency and user experience by sending timely, targeted messages.
- Personalize user communications to boost platform engagement and transactions.
- Pulling reports from the CRM platform into data visualisation tools for in-depth business performance analysis, enabling the formulation of strategic optimisation plans.
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Support analysis and enhancement of CRM campaigns
- Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
- Assess and plan data points to integrate with CRM platform
Preferred Qualifications
- Knowledge of Sports/ betting industry will be a plus
- Experience with API integration will be a plus