Senior CRM Strategist

3-5+ years of experience in Owner, loyalty and retention program building and optimization (agency or client-side experience)
A deep understanding of consumer behavior, cultural trends, and digital ecosystems
Proven ability to transform data and insights into compelling brand narratives
Strong collaboration and interpersonal skills with the ability to influence creative ideas and build client trust
Excellent presentation skills—able to tell a great story and back it up with logic and insight
Familiarity with CRM, digital platforms, and multi-channel campaigns

Lead the development of Owner strategies that build loyalty and retention among owners of the client’s automotive brand
Partner with analytic teams to map consumer journey, and identify key touchpoints we can intersect with in meaningful ways along their path
Develop and optimize membership reward programs and incentives, conceptually packaging them together in a suite of owner benefits (ie service, CPO, APP etc) via direct marketing
Analyze data, research trends, and extract insights to inform strategy and uncover new growth opportunities
Build strong partnerships with clients, serving as a trusted advisor to translate their business objectives into actionable strategies
Stay ahead of industry and cultural trends, bringing new perspectives to the table and contributing to the agency’s strategic vision
Develop KPIs, monitor campaign performance, and iterate on strategies to drive measurable business impact