Senior Cybersecurity Product Marketing Manager – Data Security Platform

Senior Cybersecurity Product Marketing Manager – Data Security Platform

Requirements

• 8+ years of product marketing leadership in enterprise-grade security or data protection solutions with demonstrated success in B2B/B2G markets
• Proven ability to bridge complex security concepts for diverse audiences – from developers and security engineers to CISOs and business stakeholders
• Strong understanding of enterprise security architecture, data protection models, zero trust principles, and regulatory compliance frameworks (CMMC, GDPR, FedRAMP, HIPAA, ITAR)
• Technical aptitude with experience developing API/developer-focused marketing strategies, content, and engagement programs
• Successful execution of 8+ large-scale software product launches with comprehensive commercialization strategies
• Demonstrated ability to create differentiated value propositions and messaging in competitive security markets
• Experience building comprehensive technical sales tools, including white papers, battle cards, product demonstrations, and more
• Outstanding communication capabilities across various formats (presentations, whitepapers, webinars, technical documentation)
• Strong orientation to data-driven decision-making with experience in pricing strategy and key SaaS metrics analysis
• Experience monitoring security market trends and conducting comprehensive competitor analysis

Responsibilities

• Create strategic insights into how we can impact potential customers
• Collaborate with Product Management and Sales to develop targets, personas (both economic and technical), and buyer insights for technical and business decision-makers across enterprise and government sectors
• Develop product positioning and messaging that differentiates our data security solutions in the crowded cybersecurity landscape
• Create tailored messaging that resonates with technical audiences, including developers, security engineers, and architects
• Collaborate with key stakeholders to determine and monitor product pricing strategies that align with market expectations and value delivery
• Serve as a critical liaison between Product, Sales, and Marketing to ensure seamless product strategy execution
• Drive internal and external launch readiness efforts for product introduction
• Assist Marketing and agency resources with buyer educational resources and demand generation programs
• Develop strategies to drive adoption and engagement within technical communities, particularly for developer-focused offerings
• Create technical content and resources demonstrating the value of our security solutions to highly technical audiences
• Design and manage ongoing enablement initiatives that equip Sales and channel partners with up-to-date tools and messaging
• Develop organized training sessions and continuously gather feedback to refine content, demos, and readiness materials
• Assist the product training team with updating the curriculum and other study aids
• Develop thought leadership content that establishes Virtru as an authority in data-centric security and zero-trust solutions
• Oversee the monitoring and operational reporting of the competitive landscape, including SWOT, positioning, and pricing analysis of key competitors in the enterprise security and data protection markets

Preferred Qualifications

• Experience bringing security solutions to market in CIV/DOC-IC market segments, as well as commercial enterprise markets
• Strong working knowledge of data security market and solutions, including zero trust; data discovery, classification, and tagging (DSPM), data loss prevention (DLP); identity management
• Previous SaaS or on-premises platform product marketing experience
• Strong working knowledge of Google Workspace, M365, Microsoft SharePoint, and similar collaboration apps in enterprise environments
• International product marketing experience