Senior Data Insights Analyst – Hybrid
| Company | Care |
|---|---|
| Location | Austin, TX, USA, Dallas, TX, USA |
| Salary | $115000 – $140000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of professional experience in a business intelligence analyst and/or data analyst position
- Strong SQL skills are required (MSSL, BQ, Hive, Presto)
- Strong skills in Tableau, R, Python are required
- Strong product development mindset and focus on actionable analytics
- Experience working with marketing measurement methodologies including channel attribution, media mix modeling, incrementality testing and A/B testing
- Expertise in marketing concepts and efficiency metrics across online and offline channels
- Experience using relational databases and big data via writing performant queries in SQL against large datasets in various environments
- Understanding of clickstream data and ability to extract and analyze event data
- Proficiency in analyzing and interpreting data while also acting as a mentor to other analysts from other internal teams
- Consistent ability to produce quality, accurate, and highly detailed work products
Responsibilities
- Partner with product managers, marketing leaders, and other internal teams to address complex business questions and provide insightful analysis and strategic recommendations through strong storytelling capabilities to both technical and non-technical stakeholders
- Turn data-based observations and insights into hypotheses through analytical rigor, leading to A/B tests that will confirm or deny those hypotheses and ultimately improve the performance of our sites
- Take ownership, from definition to reporting, of metrics related to the functional area that you support
- Monitor engagement and conversion trends across the Care.com platform, identify breaks in trends, understand underlying drivers, and surface opportunities and threats
- Develop advanced metrics and visuals, by collecting and integrating data from various sources, including web analytics tools and internal databases
- Dive deep to investigate anomalies and help explain business and product performance trends
- Analyze key performance indicators such as Spend, CPM, CAC, ROAS and campaign effectiveness to identify trend and opportunities for improvement and deliver actionable insights
Preferred Qualifications
- Experience with Amplitude, a plus
- Statistical knowledge and modeling, a plus
- Ability to work independently with high-level direction
- Willingness to proactively engage with partners across many disciplines