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Senior Demand Generation Manager
| Company | Velocity Global |
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| Location | Palo Alto, CA, USA |
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| Salary | $109000 – $160000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years of experience in demand generation or performance marketing.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce).
- A proven ability to execute campaigns that align with the buyer journey and drive measurable results.
- Data-driven mindset with expertise in campaign analytics and reporting.
- Excellent project management skills to balance multiple initiatives simultaneously.
- A creative mindset for exploring and implementing innovative demand generation strategies.
Responsibilities
- Plan, build and execute multi-channel campaigns tailored to our prospects.
- Drive lead acquisition through a variety of programs including, but not limited to: Affiliate programs, Pay per lead programs, Webcasts, Referral programs, Remarketing, Display media, Email programs.
- Manage and optimize paid media budgets to maximize ROI, with a focus on channels that drive key aspects of our marketing funnel.
- Develop and refine multi-touch sequences to guide HR leads through the funnel.
- Collaborate with content and design teams to create compelling, high-performing assets tailored to the pain points of prospects.
- Build a testing framework to experiment with ad creatives, CTAs, landing page designs, and audience targeting.
- Analyze campaign performance data, including lead quality, conversion rates, and cost-per-lead, to refine strategies.
- Contribute to ABM initiatives, creating highly personalized campaigns for high-value HR accounts.
- Monitor industry trends and competitor strategies to identify new opportunities for engaging HR audiences.
Preferred Qualifications
- Strong understanding of HR buyer personas and challenges (preferred but not mandatory).
