Senior Demand Generation Manager – Paid Media and Inbound

Senior Demand Generation Manager – Paid Media and Inbound

Requirements

• 6+ years B2B digital marketing or paid marketing, SaaS experience preferred
• Proven track record of creating and executing successful inbound demand generation campaigns that have resulted in increased lead generation and revenue growth
• Proven track record of running paid social and video campaigns for SaaS products, with a focus on audience targeting and top-of-funnel growth, or managing an agency with consistent goals
• Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping
• Ability to pull and analyze data and make informed decisions for future performance, and share actionable insights to cross-functional teams
• Experience with paid media tools and platforms, such as DemandBase, DV360, Google, Meta, LinkedIn
• Experience with programmatic advertising and programmatic display
• Experience working for a fast-growing B2B software company, where there are multiple go-to-market motions and an emphasis on a sales-led strategy
• Experience in standing up scalable, global paid media campaigns, including collaboration with: Product Marketing, Partner Marketing, Content, Design, Web, Lifecycle, Marketing Ops, Marketing Analytics, Field Marketing, and Sales teams
• Ability to initiate tasks and work independently, with strong attention to detail
• Experience with Salesforce.com

Responsibilities

• Develop, execute, analyze, and optimize inbound campaigns that are designed to capture interest and accelerate the buying process; including but not limited to: showcase products through demos, use cases, and content meant to drive pipeline.
• Develop, execute, analyze, and optimize paid media plans that support brand campaigns and integrated campaigns across a variety of channels (including, but not limited to paid search, paid social), focusing on top-of-funnel growth and audience expansion.
• Manage external agency to execute paid media plan
• Implement and optimize inbound campaigns to increase conversion, including partnering with our web team on customer journey on site
• Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation
• Collaborate with Sales, PMM, Operations, and Analytics to align on strategies and messaging to capture inbound interest
• Collaborate with cross-functional teams, including Brand Studio, Content, and external agencies to propose, modify, and align creative and messaging with Contentful’s brand and product offerings
• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals
• Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget
• Provide regular reporting of progress, results, and pipeline
• Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
• Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment

Preferred Qualifications

No preferred qualifications provided.