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Senior Demand Generation Manager – Public Sector
| Company | Samsara |
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| Location | San Francisco, CA, USA |
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| Salary | $97580 – $164000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of demand generation, growth marketing, or other relevant marketing experience.
- Analytical skills with experience using data to drive business impact.
- Be highly collaborative and have a strong track record of planning, building, and managing large-scale campaigns.
- Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
- Has experience working in or with the Public Sector, especially state or local governments.
- BS/BA degree or equivalent experience required.
Responsibilities
- Collaborate with cross-functional team members in marketing, sales, finance, business operations, product, and account development to execute a best-in-class go-to-market motion by leading joint initiatives, facilitating communication across departments, and driving alignment on marketing strategies.
- Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly.
- Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
- Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Preferred Qualifications
- Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
- Displays strong interpersonal skills, and a high degree of initiative, with the ability to work in and across teams.
- Strong writing skills and experience creating content for emails, blogs, webinars, or web pages.
- Has experience with ON24 and Marketo.
