Senior Demand Generation Specialist

5+ years demand generation experience with strong campaign or integrated marketing background, preferred understanding of B2B SaaS technology
Experience owning end-to-end execution of multi-channel campaigns: ideating, building, monitoring, testing, optimizing, measuring, and communicating campaigns across multiple channels and cross-functional groups
Ability to analyze and comprehend data trends and forecasting + digital performance metrics, with specific experience in Salesforce dashboards and reporting, Adobe Analytics, and Marketo
Proficient understanding of paid channels (ppc, social, display), program and funnel applicability and contribution to KPIs
Ability to collaborate effectively across multiple internal teams to achieve campaign goals, including the responsibility of leading tactical meetings and facilitating cross-functional discussions
Strong presentation skills with experience presenting data-driven performance to executive team
A motivated and creative self-sufficient learner who can adapt and thrive in a fast-moving technology and regulatory environment
Effective time-management skills, with an ability to multi-task and manage multiple projects

Own the development and execution of quarterly or semi-annual B2B demand generation campaigns that drive awareness for dedicated solutions, and create qualified demand for the OneTrust platform in collaboration with cross-functional Marketing, Sales, and Strategic stakeholders
Develop a thorough understanding of persona-driven campaign messaging to execute multiple multi-channel campaigns targeting various personas, industries and use cases
Lead and manage the holistic integrated campaign strategy and facilitate regular alignment with supporting teams
Curate compelling content that displays an implicit understanding of key messaging themes and target personas
Identify gaps and optimize the digital user journey within campaign plans
Produce compelling ad and email copy to increase qualified form conversions
Regularly implement A/B tests and iterate activities based on data-driven results
Understand audience behavior and product maturity to build effective nurture cadences
Grasp regional influence over global campaign tactics and be equipped to pivot based on regulatory impacts
Leverage field/customer feedback to optimize the lead funnel and deliver high quality leads that will convert to opportunities and revenue