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Senior Digital Marketing Analyst
| Company | Constant Contact |
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| Location | Waltham, MA, USA |
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| Salary | $80400 – $100500 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 3+ years of experience in data analysis or a similar role, preferably in the technology, marketing, or SaaS industry
- Prior experience managing digital marketing campaigns/channels with a strong understanding of digital marketing tactics
- Agency or in-house marketing analysis experience is required
- Analytical and technical mindset with strong organizational, problem-solving, and decision-making skills
- Experience with Google Marketing Platforms (GA4/GA360, CM360, etc). Non-360 experience also acceptable
- Development of tagging/tracking for multi-touch attribution (UTM codes, custom tracking parameters)
- Experience with marketing technology platforms (tag management and CDPs)
- Experience writing SQL to pull data from warehouses (BigQuery, Snowflake, etc.)
- Bachelor’s degree (preferably in a quantitative field such as business, math, statistics, marketing or computer science)
Responsibilities
- Analyze data to generate optimization insights for the marketing funnel by tracking lead generation, conversion rates, and campaign ROI to maximize demand generation impact
- Monitor and provide campaign optimization opportunities for paid media performance, including SEM, paid social, and display, ensuring budget efficiency and maximizing ROAS
- Provide insights into organic search/owned/earned performance trends to enhance demand generation strategy
- Support the measurement of all aspects of digital marketing inclusive of ad platforms, web and landing pages, testing (ad platform and website), CRO, etc.
- Analyze data to generate insights that enable channel strategy leads and site experience managers to respond to platform, market, and product changes to adjust strategy quickly
- Ensure marketing data accuracy through the proper tracking and tagging framework implementations
- Coordinate report builds/updates with our centralized BI team that will allow the Digital Marketing team to rapidly identify trends and improve efficiency
- Extract data from a data warehouse using SQL and partner with our Data and Analytics team on more complex data projects (including MTA, MMM, ELTV, incrementality, etc.)
Preferred Qualifications
No preferred qualifications provided.
